✅ Are you a brand owner and want to launch it on the world's largest e-shop?
Do you need even more and better promotion for your unique products?
Do you see your products on Amazon and want to control how and who lists them?
For all these cases, Amazon offers Brand Registry — a permission that allows you to gain exclusive control over your own brand.
⚠️ Take control of how your brand appears on the world's largest e-shop.
✅ If you're not yet selling on Amazon, create an account or contact us at amazon@expan.do
Advantages of having your own Brand Registry
Exclusive ability to add products under your brand,
New tools for finding similar products or imitations,
Ability to create a StoreFront — a brand landing page with products,
Extended options for exclusive advertising (Headline Search),
Enhanced product presentation (Enhanced Brand Content).
Who is eligible
There are two types of sellers who are eligible to apply for brand registration with Amazon:
Brand owners and/or manufacturers
Resellers, distributors, or individuals who provide written authorization from the brand owner or manufacturer, confirming they are authorized to sell the products listed on Amazon.
Yes, resellers go through a very strict approval process, and not everyone successfully registers a brand. The reason for this is, again, brand protection.
Required documents
For a brand owner and/or manufacturer to become part of the Amazon Brand Registry program, they must first have the following documents:
Photos of the product packaging with the brand clearly visible
Photos of the product with the brand clearly visible
Photo of the registered brand logo
Link to a functional website where the products and registered brand can be seen
A registered email address that uses the brand name for the @ (example - yourname@yourbrand.cz)
Proof of brand registration within the EU (a brand registered in the Czech Republic will not be accepted).
How we help with Brand Registry
You provide us with the necessary materials
You share access to your Amazon account with us
We communicate with Amazon on your behalf
After obtaining Brand Registry, we can create a StoreFront (your own e-shop)
Why leave it to us?
We have already obtained dozens of approvals
The process often involves complications and exceptions
We take care of the entire communication process
We help you maximize the benefits of Brand Registry
🗣 Obtaining Brand Registry requires your own seller account and a trademark. After that, we help you write the application and communicate with Amazon (both USA and Europe) regarding obtaining brand approval.
Frequently Asked Questions
How long does approval take?
If Amazon doesn’t request more information, the registration process takes 1–2 weeks.
What type of trademark is needed?
For the USA, a valid trademark in the USA is required, while within Europe, an EU trademark is needed.
What information will Amazon specifically require?
If you’ve ever set up a PayPal account, you’re familiar with this — due to anti-money laundering laws, Amazon must request specific identification of the ultimate recipient of the funds. Therefore, they will want a scan of your ID, company bylaws, and sometimes even a utility bill from the shareholder's home address (with at least 20% ownership).
Is it necessary to obtain Brand Registry for each of the 5 marketplaces in the EU?
No, you only need to obtain Brand Registry once, and it automatically applies to all 5 marketplaces within the EU. However, the process is separate for the USA.