Even though Kaufland.de is one of the largest marketplaces in Europe, opening an account is not that time-consuming. Account verification takes approximately 2-5 business days.
What is needed to open an account?
Photograph or scan of the ID card of all company owners (both sides).
Extract from the Commercial Register (OR.JUSTICE) - The extract must not be older than 4 weeks.
IBAN and BIC
Link to the online store or sales account, if available.
German tax identification number or unified VAT registration - OSS.
Proof of shareholder relationships (shareholder list or shareholder agreement). You can find a template here, or alternatively, you may use an extract from the Commercial Register (OR.JUSTICE).
Step-by-Step Registration
1. Open the registration form webpage
Visit the webpage https://www.kaufland.de/seller-signup/#/
In the middle of the page, you now have the option to choose one of two account management plans:
Basic - €39.95
Basic + Linking - €49.90
ℹ️ Our clients enjoy the first 3 months of the plan (even the more expensive one) for free.
2. Login Information
Fill in your login details and check all the policy agreements located below the form.
3. Filling in Basic Information
Now, on the right side, you will see a checklist outlining the steps you need to complete:
Start with the basic information:
Store name (this will be visible to customers),
Number of products (an approximate number is sufficient),
Confirm that you do not sell any "hazardous" products..
❓ If you do sell products from the "hazardous" list, check the specific category and complete the registration as usual. Kaufland will then send you a special "agreement" via email, confirming the sale and conditions for selling these products.
Save the conditions at the bottom and proceed to the next page. If everything was correctly filled out in the previous step, a green ✅ will appear.
4. Completing Company Details
Select "Entity or Legal Person." Fill in all the details according to the current information in the Commercial Register.
VAT identification number - Enter your VAT ID.
If you are registered for OSS, check "I use the One-Stop-Shop" and fill in the VAT identification number with your VAT ID.
If you have a DE VAT ID, enter the German Tax ID in this format: 214/199/0999.
Trade register number - Enter your Business ID.
Registry court - Enter the name of the city where the registration took place, such as Prague, Brno, Ostrava, etc.
Company Representative:
Fill in the names of all company partners (don’t forget to include titles such as Mr or Mrs).
Your Online Shops (optional) - Provide a link to your website and Amazon DE shop (this step is available only if the more expensive plan is selected).
Company Address - Enter the company's registered address.
Your Bank Details - Provide the account where payments will be deposited.
Account Holder - Specify the individual or company name.
IBAN
BIC
5. Documents
Upload the Identity Cards of all Company Representatives - Here, upload the ID cards of all managing directors.
Upload your Business License - Upload the extract from the Commercial Register (OR.JUSTICE).
Upload your Trade Register - Upload the extract from OR.JUSTICE if using OSS. If using DE VAT, upload the 22f certificate.
Beneficial Owners - Fill in all information about the owners and specify the percentage of company ownership, such as 100% for a single owner.
Upload your Proof of the Division of Power - Upload the extract from OR.JUSTICE or a document based on the template provided below.
6. Contact Information
Fill in the contact details (contact person) - ideally, provide the customer support contact information.
7. Verification Confirmation
Confirm the entire verification process, and you should receive the following message:
