✅ The quality of presentation is crucial. To ensure your product is effectively communicated on Amazon, we've created a simple guide for submitting product data. You know your product best, and we specialize in Amazon SEO.
❗ Creating a perfect Amazon listing is challenging. It requires not only knowledge but also tools like Helium10, which help identify the right keywords that customers search for on Amazon. These tools can often be more expensive than hiring professionals to create the listing. We are happy to assist you; simply send the product link and photos to amazon@expan.do.
In this first phase, we will focus on the product detail page, which can be divided into four sections.
Images
The image should cover 85% of the space.
The first main image must be of the product on a white background.
Additional images can include lifestyle shots and other sales information.
Infographics and product comparisons (competitor vs. your product benefits) are important.
A minimum of 7 images is required.
Resolution: minimum 1,000 pixels per side, maximum 10,000 pixels (optimal is 2,560 pixels).
The best aspect ratio is 1:1 (e.g., 1,000 x 1,000 pixels).
Preferred format: JPEG.
Use GTIN (barcode, product code, etc.) as the image name.
Send images via a file-sharing service like Google Drive. Example products are Atomium, Apronista, Gate Fitness, Yedoo.
Title
Consists mainly of the product name and other important keywords, and may resemble an "Aliexpress" style description, but it is crucial for visibility.
We carefully craft the product title to ensure it performs well within Amazon SEO.
BulletPoints
Just like images, bullet points are designed to present your product in the best possible light.
Please provide us with 5 key selling points.
Each bullet point can contain up to 500 characters, so include as much detail as possible.
You can submit the content in either Czech or English.
Product description
Here you'll find all technical specifications:
Product dimensions and packaging details.
Composition and content of materials.
These parameters are also important for Amazon/Google SEO.
Trademark
Do you have a registered trademark within EUIPO? If so, we can enhance your product promotion using the following tools:
EBC (Enhanced Brand Content): Advanced product infographics designed to enhance the presentation of your products.
Storefront: A company presentation or landing page that can be linked directly from your website to Amazon.
Video: If you have a product video, we can implement it into your product listing. Videos can be used even without a trademark.
Product Video
If you have a product video, we can implement it for your product listing.
Video Requirements:
Allowed Video Formats: MPEG-2 (.mpeg), Windows Media (.wmv), QuickTime (.mov), FLV (.flv), Apple Pro Res, AVI (.avi), or MPEG-4 (.mp4).
Minimum Video Quality: Width of at least 720px, at least 872 kbps. Aspect ratio of 4:3 (standard) or 16:9 (widescreen).
Maximum Size: 499 MB (best results under 100 MB).
Length: Unlimited, in the language of the marketplace (e.g., German for DE, English for UK). Subtitles can be added for other languages.
Submission: Ideally, send the video via a direct download link, with DropBox being the preferred option.
How to Succeed on Amazon?
Success on Amazon involves more than just having a well-crafted listing. Several variables play a crucial role, as illustrated in this graph:
